“I'm the only founder in my social circle, and no one understands how hard my job is or why I keep doing it. So besides getting great advice from Facet, it's nice to talk to other people who get it. Maybe we're all a little nuts.”
Facet is a private network & sounding board for first-time founders
You can't be an expert in everything. Solve problems and avoid mistakes that don't have to be made.
Manage the Unknown
This stuff is hard. Talk out your biggest challenges and find your way to a solution alongside likeminded founders.
Processes solve problems. Learn how others have implemented systems and scaled growth, then do it for your company.
The peer advisory group for modern entrepreneurs
Used by creative thinkers from Ben Franklin to Sara Blakely, noncompetitive peer circles are proven to move you forward. Leverage collective experience — it’s your feedback loop for any challenge.
Your core group of 5-7 fellow founders
Why you join Facet — uncover challenges with a diverse group of entrepreneurs. Meets twice each month for 90 minutes. Led by a facilitator.
Breakout sessions on specific topics
Dig into what's uncovered in your core group. Learn from experts in areas like sales, analytics, and hiring. Interactive weekly programming to level up.
Curated introductions to helpful people
Meet other members and mentors relevant to your your specific industry and stage. We facilitate 1-on-1s based on your asks and challenges.
Who's it for?
Become the leader your company needs to grow and scale.
Founder, co-founder, or partner with a key leadership role
Full-time in the business
Open-minded, low ego, and willing to speak candidly with peers at a similar stage
About Your Company
Internet-based business that sells online (B2B, consumer, services)
Post revenue (or funded)
Most members have: 1+ year in business and plans for team growth
Founder, CEO nf&co. (agency) Topics: Growth, paid, conversion
Director of Growth PR SquareFoot Topics: Growth PR, SEO
“It's super helpful to have a judgement-free zone to share challenges and hear how others - especially those with deep expertise - have sidestepped issues."
Rooted in mutual respect & trust
All founders are equals, no matter their background, industry, orientation, or circumstance.
Show up consistently
Communicate with candor
No excessive pitching
Collaboration over competition
Treat all members with respect
How it works
Complete your application
Share your goals, current stage, and communication style.
Schedule a video interview
Share context so we can match you with the right group.
Meet your founder circle
Receive your invitation and meet your fellow founders. Your first session is scheduled when you join.
We believe you don't need a guru to guide you
We wanted a more authentic, accessible and personal community to help us get to the next level. That's why we created Facet - for us and for you!
Not ready to apply yet? That's okay!
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“I love Facet because it's a space where I'm forced to ask people for help. I'm normally really bad at that."
What does Facet cost?
Applications are currently open for founding membership at $55 per month. Founding membership includes your twice monthly facilitated peer circle, access to expert-led workshops, personal connections, and a members-only Slack community.
Who's in Facet?
We're a community of first-time founders from all verticals: SaaS, marketplace, services, and consumer. We believe diversity is an asset and curate peer circles to include non-competing founders with businesses from a variety of verticals. You won't be in a group with all agency owners or mobile app founders.
How will Facet help me as an entrepreneur?
One of the hardest parts about building a business is that few people can relate to your journey. By joining a group of like-minded peers, you can feed off of each other and receive the deeper type of support and feedback that we really need in order to get where you'regoing.
What are the expectations of Facet?
We only ask that you participate fully, share our values, and put into Facet what you want to get out of it. We encourage you to attend all peer circle sessions, but know that things happen. We just ask that you notify your facilitator at least 24 hours in advance.
How do we get matched?
We match you based on a number of factors, including (but not limited to): growth stage, industry, timezone, background, goals, and personality type. We discover these details through our initial application process and then we use our system to find an optimal peer group for you.
Will I know who is in my peer group before I join?
You won't know until after you get accepted and join the community. Groups are dynamic and you do have the option of switching groups. We're constantly listening to your feedback, so we can improve and create the absolute best experience for everyone.